Debenhams Multi-Channel

Debenhams has a growing multi-channel business which seeks to integrate instore and online shopping to provide customers with maximum choice and flexibility in the way that they shop.

Debenhams Direct (www.debenhams.com) stocks a full range of own label, Designers at Debenhams and international brands plus a growing range of concessions. Customers who order online can choose to have products delivered to their home or to a convenient Debenhams store. Customers can also order products whilst they are instore with the same flexible delivery options using either self-service or assisted kiosks which check product availability and accept payment.

Debenhams Direct also offers a wide range of products and services which are exclusive to online customers such as certain fashion brands, furniture and electrical appliances. It contains lots of information on the latest fashion trends, style guides from experts to help customers assemble the perfect outfit for any occasion, fashion blogs and interaction with social networking media. Customers are encouraged to write product reviews for items that they purchase.

Customers can also find details on the full range of Debenhams personal finance products and can apply online for a Debenhams account card or to receive a quote for home, car, travel, wedding or pet insurance.

Debenhams Direct is an essential resource for happy couples with the wedding section providing information on bridal and bridesmaids gowns, mens formal hire and wedding stationery and gifts.


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