Senior Management

Role: Chief Executive Officer since October 2016
Sergio Bucher

Key strengths: Sergio brings extensive experience of international and multi-channel retailing to his role as Chief Executive Officer. Sergio worked for Amazon.com, Inc. where he served as Vice President, Amazon Fashion Europe since 2013. Previously he was General Manager, Retail and e-commerce Worldwide, at Puma, and prior to that held retail roles at Nike and Inditex, where he led the start-up of its lingerie retail brand Oysho.

Current external directorships: None.

Managing Director Fashion and Home
Steven Cook

Steven Cook joined Debenhams in January 2018 as Managing Director for Fashion and Home responsible for our business unit that oversees the organisation’s buying, design and merchandising divisions for these categories as it continues to implement the Debenhams Redesigned Strategy.

Steven sits on the business’ executive committee. Previously he was at Holt Renfrew, most recently as Chief Merchant. Prior to that Steven worked at Sears Canada. His retail, fashion and manufacturer experience spans a number of leading brands including Calvin Klein, Badgley Mischka as well as Polo Ralph Lauren, J. Crew and Nike

Marketing, Beauty and Digital Director
Richard Cristofoli

Richard Cristofoli joined Debenhams in March 2011 as Marketing Director responsible for our Advertising, CRM, Insight, Creative and PR functions. Richard sits on the business’ executive committee. In October 2017 his remit was extended to cover the Beauty Trading Division and in January 2019 he also took responsibility for Debenhams’ online business. Before joining Debenhams he was at WHSmith for six years, latterly as Group Marketing Director- working across both High Street and Travel divisions. Prior to that Richard worked at Sainsbury’s where he held a number of key marketing roles.

Transformation and People Director
Sally  Hyndman
Sally was appointed to the business’ Executive Committee in May 2017 as HR Director. In November 2018, her role was expanded and she became Transformation & People Director. Sally brings a wealth of experience gained in retail and hospitality, working for brands such as Marks and Spencer, Ask and Zizzi Restaurants. Most recently, she held the position of Group HR Director for Dixons Carphone PLC where she led the integration of the newly created business
Technology & Supply Chain Director
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Angela was appointed to the business’ Executive Committee in May 2017 as Technology & Supply Chain Director responsible for Systems, Supply Chain, Imports/Exports and Logistics. Angela brings a wealth of technology experience gained in retailers such as J Sainsbury plc, Walmart and Asda. Most recently she held the role of Chief Information Officer at Direct Line Group during its separation from Royal Bank of Scotland and subsequent float on the London Stock Exchange.

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