Privacy Statement

Debenhams Corporate Privacy Policy 
This Privacy Policy explains how we use any personal information you provide to Debenhams.

Debenhams/We/Us/Our” means the Debenhams Group of companies, including Debenhams Retail Limited.

We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal information in accordance with the relevant laws and regulations.

By accessing, browsing or otherwise using our Website you confirm that you have read and understood this Privacy Policy. Please ensure you have read it carefully, and particularly the section detailing your rights in relation to the personal information that we collect about you.

Use of the Corporate Site

The pages on this Website are published by West Unified Communications Services ("West UC") on behalf of Debenhams. West UC will not collect any information about individuals, except where it is specifically and knowingly provided by them.

1. What information we collect about you

Personal information that we collect from you:

  • Name and Title
  • Postal Address
  • Email Address(es)
  • Phone Number(s)
  • IP Address
  • Usernames and passwords (if applicable)
  • Device information
  • Website / Browsing History, including location data
  • Cookie information

We collect:

  • Information you provide our partners when you use the Website and when you report a problem with the Website.
  • Information you provide to us when applying through the Website for registration, subscribing to any of our services or requesting further services.
  • If you contact us for any reason, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
  • Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
  • Information provided to us by other companies who have obtained your permission to share this information with us, or who need to share information with us.

Personal Information of Children
Debenhams does not knowingly solicit personal information from children or send them requests for personal information. Although visitors of all ages may navigate through our Website, we do not intentionally collect personal information from those under the age of 16. If, following a notification by a parent or guardian, or discovery by other means, a child under 16 has been improperly registered on our site by using false information, we will cancel the child's account and delete the child's personal information from our records.

2. How we will use the information about you

We use your personal information in a number of different ways, depending on the type of information provided. You do not have to provide this personal information but if you don’t, you may not be able to access certain services.  
We (and West UC) use your personal information:

  • To monitor and improve the services and the Website
  • To verify your identity
  • Market research purposes
  • In the detection and prevention of fraud or other crimes
  • To assist with any of your customer queries
  • For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operations
  • To send published financial updates (where you have requested this)

We do this for our legitimate interests in order to manage our business and to enable us to comply with any legal or regulatory requirements. In circumstances where we’ve asked your express permission to use the personal information, we will do this with your consent.

In addition, we may also need to provide your information to enable us to comply with other legal or regulatory requirements, such as criminal or whistleblowing investigations. We will do this where Debenhams has a legal obligation to provide such personal information to the authorities and regulators to comply with the law.

Personal information shared with Third Parties

In order to provide our services to you, we will only share your personal information at your request, or with your consent. 

We only transfer your personal information to those third parties where we can be sure that we can protect your privacy and your rights. We only transfer the information which is needed to provide the services and if we stop using a third party, we require them to remove or anonymise your information. We have contracts in place with all of our business partners and audit them regularly to ensure data security. We do not, and will not, sell any of your personal data to any third party.

Security of your information 

We want you to have confidence in how we use and hold your personal information. We have in place a range of organisational, procedural and technical security measures designed to protect your personal information from unauthorised use or disclosure. We regularly conduct security assessments against our web platforms and applications in order to provide you with the necessary trust and protection you expect when interacting with our online services.

3. How long we will store your information

Personal data will not be retained for longer than necessary for us to achieve the purpose for which we obtained your personal data.  We will then either securely delete it or anonymise it so that it cannot be linked back to you.  We review our retention periods for personal data on a regular basis.

4. Your rights over your information

You have many rights over your personal information and how it is used. The table below sets out the rights which are available to you (depending on how we collected your personal data) and how to make use of those rights.

If you would like to make a request for any of the rights detailed below, please contact us at or by using the details in the “Contact Us” section below.

Please be aware that we will need to verify your identity before providing any personal data to you. We do this to protection your information. We may also ask you to provide us some additional voluntary information to help us process your request more efficiently.

Your rights

How to make use of those rights

Right to be informed about what we do with your information

This Privacy Policy and any details provided when we capture your personal information will keep you informed about how we will use this information.

Right to access your information

You can request access to the personal information we hold about you. In most cases this is free of charge.

Right to correct your information

If you believe that the personal information we hold about you may be incorrect, then the easiest way to correct this is for you to ask us to update your information.

Right to object to, or restrict, us using your information

In certain circumstances (including where we use legitimate interests as set out below) you can ask us to stop processing your information or ask for us to limit the ways in which we process this information. However we can refuse a request in some cases – we will provide you with information explaining why we have refused your request if we do this.

Right to delete your

personal information

(unless we have a reason to keep it)

Some people call this the “right to be forgotten”. Unless we have a reason for keeping your personal information (for example, where we need this to provide a service to you or deal with an ongoing complaint), you can request for us to stop holding your personal information. If we need to hold on to your information we will tell you why we need to do this when we respond.

Right to portability of your information

You can ask us to move, transfer or copy your information so that you can use this information in a different service. To the extent we are able to do so, we will make this information available to you in a commonly used format so that you can transfer this to another service.

Where we are using your personal information based on your express consent to this, you have the right to withdraw your consent at any time. To withdraw your consent please contact us at
You can also update your consent settings for cookies on the website using your browser settings.

Legitimate Interests
If we are relying on our legitimate interests to process your information, you have the right to object to us doing this in light of your individual circumstances. We will review this objection and, unless we consider that our legitimate interests override your rights, we will stop processing your information in this way. Please see the “Right to object to, or restrict, us using your information” in the table above.

Complain to the Regulator
If you believe that we have not handled your personal information correctly or are not happy with how we have dealt with your request, you have the right to lodge a complaint with your relevant regulatory authority. In the UK this is the Information Commissioner’s Office (see: for details).

5. Cookies

Cookies are small encrypted text files that are stored on your device by a website. Our Websites use cookies to analyse our traffic to improve our website and deliver a better more personalised service.  The Cookies do not identify you as an individual..

For further information visit - please note that we're not responsible for the content of external websites.

You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However in a few cases some of our Website features may not function as a result.

We have classified our cookies into two different types; First and Third party cookies. First party cookies are the cookies that Debenhams plc set to offer you a fully functional experience when visiting our site. Third party cookies are set by our business partners such as Social Media and Adobe Flashplayer.

Name of cookie


Purpose of Cookie


First Party - Session

Stores the device type (desktop or mobile) that is accessing the website.


First Party - Session

Stores a value to bypass mobile device detection.


Third Party - Session

This cookie is simply to test whether or not the user supports cookies.


Third Party - Session

Store anonymous visitor information for website analytics purposes.


Third Party - Persistent

Stores anonymous visitor information for website analytics purposes.


Third Party - EuroInvestor

We use session cookies to store a LCID value that keeps country specific abbreviations such as language translations and date format to be used internally with our tools. This results in a cookie whose sole purpose is to carry these abbreviations, the cookie is removed when the user ends its session.

Debenhams and our third party providers use cookies for the following reasons:

  • For marketing proposes, for example to display personalised banners.
  • To identify you as you move around our site and to monitor your journey. This enables us to identify issues and improve our customer journey.
  • To provide site usage information which will further help us improve and develop the services we offer.

At no point do our cookies or those of our third parties store your personal payment information.


6. Other websites

Our Website contains links to other websites. This Privacy Policy only applies to our websites so when you link to another website, we advise you to read that website’s privacy notice.

7. Transferring data internationally

In order to provide our services we may need to transfer your information from your country of residence to another country in the usual course of our business. By dealing with us and submitting your personal information, you agree to the transfer, storage, and/or processing of your personal information outside of your country of residence as set out below.

We may transfer your personal information to a third party data processors located in countries outside of the European Economic Area ('EEA'). Debenhams only transfers your personal information to those third parties where we can be sure that we can protect your privacy and your rights, for example the third party is located in a country which the EU has deemed to have adequate data protection laws in place, where that third party is certified on the EU-US Privacy Shield (see or where we have a contract in place with that third party which includes the European Commission’s standard data protection clauses.

8. Changes to our privacy policy

We may change this Privacy Policy from time to time, to reflect how we are processing your personal information.  If we make significant changes, we will highlight the sections of the privacy policy that have been updated to allow you to review the changes.

This Privacy Policy was last updated on 4 September 2019.

9. How to contact us

Please feel free to contact us if you have any questions about our Privacy Policy or the personal information we hold about you.

You can contact us by:




  • 0344 800 8877

Or if you prefer you can contact our Data Protection Officer at: 

Debenhams Data Protection Officer
Debenhams Retail Ltd

334-348 Oxford Street,



Unless we’ve said otherwise in this Privacy Policy, Debenhams will be the “data controller” of your personal information. We determine the means and purposes for processing your personal information.

Debenhams Retail Ltd is a company registered in England and Wales (registration number 83395) with registered office at 334-348 Oxford Street, London, W1C 1JG.

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